Marketing Law

At Berngaard, our lawyers have hands-on experience in marketing law – advising clients ranging from entrepreneurs to large corporations on the legal framework governing how businesses may communicate and present their products and services.

Marketing law draws on a range of statutes and regulations. Alongside the Marketing Control Act, businesses must navigate rules under privacy legislation and sector-specific frameworks – including the Financial Contracts Act, the Lottery Act, the Alcohol Act and the Tobacco Control Act. We provide practical advice that helps businesses understand which rules apply to them and how to comply with confidence.

We assist with prior assessments of marketing measures and campaigns, drafting of agreements with customers, suppliers and business partners, and dialogue with supervisory authorities such as the Consumer Authority. We also handle complaints and disputes relating to marketing – whether before the relevant authorities or in court.

We assist with:

• Advice on marketing and communication strategies

• Prior assessment of marketing measures and campaigns

• Drafting and quality assurance of agreements

• Dialogue with supervisory authorities, including the Consumer Authority

• Handling of complaints and disputes

• Sector-specific compliance across regulated industries